PROFILE
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Neil V Cooper

Founder, Chairman and CEO Montagu Commercial
Serial Entrepreneur, Mentor and (Ad)Venture Philanthropist aka "The Father of Omni-Channel Retailing"​
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  • Posted on: 07/16/2017

    Is inept forecasting holding back online fulfillment?

    I agree Franklin Chu.
  • Posted on: 07/06/2017

    Is inept forecasting holding back online fulfillment?

    I had a very robust market, I never had testing problems or inventory problems. I tested, tested and continually monitored every sku, line by line. Roll out forecasts (more accurate than assumptions!) were always pretty accurate and I carried no stock that I didn't want more than a few months. The great thing with transactional web sites and bricks and mortar is that you can't oversell with a real-time stock position. And it's not hard to work out from that position forward orders and demand.
  • Posted on: 07/06/2017

    Is inept forecasting holding back online fulfillment?

    What sort of things do you sell? Why are you getting back 25% of dispatches? Fashion can get high returns, especially if sizing is wrong, but non fashion retail you should be getting under 4%! Have a look at what other fashion retailers do to try and reduce returns?
  • Posted on: 07/01/2017

    Is inept forecasting holding back online fulfillment?

    Like a store, not all space is equal; different presentations and positions, not forgetting price create different demands! It's possible to test and roll out multiplying by the known uplifts of the different treatments!
  • Posted on: 07/01/2017

    Is inept forecasting holding back online fulfillment?

    It's unbelievable that retailers are still debating these basic issues after 22 years of the Internet. It's like the back end is in the too hard basket! Let's job it out to a third party warehouse and fulfilment centre, we won't pay too much attention to stock and forecasting as we are firstly bricks and mortar and the internet is, well, just something nobody in our organisation really understands or wants to take responsibility for! Unless you are in fashion, 25% returns? Really? You are doing something majorly wrong! You are looking at the whole thing the wrong way around! Blank sheet of paper time!
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