PROFILE

Olga Yurovski

CEO at Shopperations.com
Former CPG Marketer-turned software entrepreneur. I automate my old job and help clients create orderly, transparent marketing operations.
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  • Posted on: 03/19/2021

    What makes some ads more shareable than others?

    Yes, of course, authentic, relatable emotions are a given for a viral ad. In addition, viral ads speak about universal values that social media-savvy, young generation cares about, for instance:
    • Family (P&G's Thank you, Mom)
    • Love and romance (Extra's Can't Help Falling in Love)
    • Social justice (Always' Like a Girl)
    • Animals (GoPro's Fireman Saves Kitten)
    • Breaking Taboos (Squatty Potty & PooPourri)
    • Savvy Shopping (Dollar Shave Club)
    It doesn't hurt if the ads are also:
    • Memeable (Dos Equis' Most Interesting Man in The World)
    • Taggable (ALS Ice Bucket Challenge)
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