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Gregory Osborne

Director of Partnerships, Operations, and Legal, MarketDial

A lawyer by training, Greg’s introduction into retail was a sharp but welcome departure. In his time at MarketDial, a test-and-learn software platform for retailers, Greg has developed a deep knowledge and interest in retail. Involved in everything from retail consulting to legal strategy, to product design and development, Greg finds the modern-retail landscape both fascinating and intriguing. Greg’s unique background allows him to view issues in modern retail from a unique perspective.

Greg currently works as the Director of Partnerships, Operations, and Legal at MarketDial.

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  • Posted on: 10/05/2020

    Are employees or execs holding back data-driven cultures?

    Given today's arsenal of data, ranging from advanced traffic cameras and metrics to easy and accurate a/b tests, it's amazing to see the lack of data adoption at all level of an organization. Though some employees drag their feet, these employees' behavior often stems from a lack of accountability and motivation from C-level execs. But when the execs begin expecting data-driven decision making, an organization typically falls in line--and, not surprisingly, begins to excel.
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    A brand, as a private, non-governmental entity, should take whatever stance it wants in an election. Ultimately it may face backlash in the market, but in Patagonia's case its efforts have clearly garnered customer loyalty. Take its "Don't Buy This" ad from Black Friday a few years ago (Patagonia purchased two pages in the New York Times, asking people not to buy their most popular jacket if they don't need it): sales skyrocketed. In this case, as a company whose future depends on recreation--some involving snow sports--making a stand against climate change is brilliant.
  • Posted on: 08/21/2020

    Will Lowe’s new push turn rentals into a tool for growth?

    This is a logical extension of Lowe’s business as it develops closer parity with Home Depot and offers customers something they seemingly want. During the pandemic and for a least a little while thereafter, I’d bet this does really well — people have begun home-improvement projects at never-before-seen levels. I just hope Lowe’s doesn’t base its expectations for this initiative off of the unusual success it sees during the pandemic.
  • Posted on: 08/06/2020

    As tech workers go remote, Facebook leases huge NYC offices

    Large companies should give employees the option to work at home or in the office, allowing them to alternate as needed. As a father of a two-year-old, it's nice to have the option of working in an office on certain days. To facilitate this, many companies have set up work stations in an office that are simple, customizable, and easily accessible if the employee brings only her laptop. Also these companies have set up Zoom rooms where videoconferencing and screensharing are simplified. This allows in-office workers to seamlessly communicate with remote workers.
  • Posted on: 08/05/2020

    Can influencers make stores feel safer?

    Influencers, get this, actually have influence! Of course using influencers will help bring people back into stores, particularly if the influencer provides useful information that lessens consumers' fears of shopping. Using the example provided, the influencer commented that all shoppers wore masks, maintained social distance, and were exceedingly friendly. To her followers, this is valuable information -- whether staged or not -- about the current Nordstrom environment.
  • Posted on: 07/23/2020

    Best Buy connects strong sales to frontline worker performance

    Yes, these times of stress are what often separate the wheat from the chaff. And Best Buy has, through its curbside pickup, safe and organized stores, and employee satisfaction, proven itself to be wheat. Also, the mere fact that some retailers won’t survive betters the competitive position of those who do.
  • Posted on: 07/17/2020

    Is retail’s contactless future here now?

    The shift began even before the pandemic -- the pandemic simply put it in hyperdrive. With cost savings from self-checkout, and the improved consumer experience (only in some cases), contactless tools will continue to become more widely used even after the pandemic.
  • Posted on: 07/06/2020

    Walmart debuts virtual summer camp and drive-in movie programs

    I love this idea. The drive-in movies will boost Walmart's branding among groups that otherwise wouldn't visit Walmart. It's a low-cost, high-reward opportunity.
  • Posted on: 06/23/2020

    Would Amazon and Google benefit from publishing fake consumer reviews?

    This really all comes down to brand and platform credibility. Because nearly all consumers engage with reviews at some point, and because platforms and brands have manipulated reviews for far too long, consumers have grown weary of review boards filled only with 5-star reviews. Though fake reviews distort the market and potentially undercut a market fundamental--the study indicates that instead of misleading consumers, they are a sign to consumers that the brand or platform has not censored the review page, granting even more credibility to the good reviews. However, it seems the best way for platforms to have their cake and eat it too is to mark fraudulent reviews as fraudulent. This way they maintain credibility while diminishing the misleading effect of fake reviews.
  • Posted on: 06/08/2020

    Is remote working bad for corporate culture?

    Working from home has both positive and negative effects. Efficiency, employee satisfaction, and increased productivity stem from allowing flexibility in hours and work-from-home choice when possible. For some, the office is filled with unnecessary distractions. For others, it's the home. By allowing employees to chose what works best for them, while maintaining high expectations and accountability, employees will become more productive with their freedom to chose.
  • Posted on: 05/27/2020

    Are store brands set for a big growth spurt?

    As Millennials' influence continues to grow, private-label CPG will grow in parallel--this was happening even before the pandemic. Value for money is a fundamental principal that will drive private-label growth in CPG and in an economic downturn this value principal becomes even more important.
  • Posted on: 05/18/2020

    The new normal will look a lot like the old normal

    The pandemic has forced late adopters through the technology learning curve. From click-to-brick, to GrubHub, to grocery delivery, more people have adopted or at least tried online platforms for food retailers. Though some will not adopt these behavior long term, some will, and most will keep the apps on their phones, eliminating one of the most difficult barriers to bringing new consumers to an omnichannel experience.
  • Posted on: 05/12/2020

    How should retailers manage touch-but-not-buy?

    Retailers' responses fit into two categories: PR and science. Initiatives like disinfecting returned items and then sanitizing them again present a belt-and-suspenders approach -- doing both is unsupported by science but probably helpful PR. At the very least though, all retailers should quarantine returned items for the time necessary to eliminate infection.
  • Posted on: 05/06/2020

    Customers ask Wendy’s, ‘Where’s the beef?’

    In general, out-of-stock encounters discourage consumers and damage brands. There's no question this hurts Wendy's, and will even after the pandemic. But Wendy's has a marketing card that it can, and does, play for this shortage: unlike others, Wendy's brings fresh beef. The freshness of their beef has hurt them now, but it's a long-term strategy to bring consumers better tasting burgers.
  • Posted on: 05/01/2020

    There go the profits. Amazon to spend $4B on coronavirus response.

    Though Amazon has seen is share of criticism in this pandemic, more and more Americans are relying on their resilient and robust operations. And though this initiative may be designed only to engender goodwill, it will likely protect Amazon workers and it may protect operations from a stronger second wave of infection in the fall.
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