Gregory Osborne

Director of Partnerships, Operations, and Legal, MarketDial

A lawyer by training, Greg’s introduction into retail was a sharp but welcome departure. In his time at MarketDial, a test-and-learn software platform for retailers, Greg has developed a deep knowledge and interest in retail. Involved in everything from retail consulting to legal strategy, to product design and development, Greg finds the modern-retail landscape both fascinating and intriguing. Greg’s unique background allows him to view issues in modern retail from a unique perspective.

Greg currently works as the Director of Partnerships, Operations, and Legal at MarketDial.

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  • Posted on: 07/23/2020

    Best Buy connects strong sales to frontline worker performance

    Yes, these times of stress are what often separate the wheat from the chaff. And Best Buy has, through its curbside pickup, safe and organized stores, and employee satisfaction, proven itself to be wheat. Also, the mere fact that some retailers won’t survive betters the competitive position of those who do.
  • Posted on: 07/17/2020

    Is retail’s contactless future here now?

    The shift began even before the pandemic -- the pandemic simply put it in hyperdrive. With cost savings from self-checkout, and the improved consumer experience (only in some cases), contactless tools will continue to become more widely used even after the pandemic.
  • Posted on: 07/06/2020

    Walmart debuts virtual summer camp and drive-in movie programs

    I love this idea. The drive-in movies will boost Walmart's branding among groups that otherwise wouldn't visit Walmart. It's a low-cost, high-reward opportunity.
  • Posted on: 06/23/2020

    Would Amazon and Google benefit from publishing fake consumer reviews?

    This really all comes down to brand and platform credibility. Because nearly all consumers engage with reviews at some point, and because platforms and brands have manipulated reviews for far too long, consumers have grown weary of review boards filled only with 5-star reviews. Though fake reviews distort the market and potentially undercut a market fundamental--the study indicates that instead of misleading consumers, they are a sign to consumers that the brand or platform has not censored the review page, granting even more credibility to the good reviews. However, it seems the best way for platforms to have their cake and eat it too is to mark fraudulent reviews as fraudulent. This way they maintain credibility while diminishing the misleading effect of fake reviews.
  • Posted on: 06/08/2020

    Is remote working bad for corporate culture?

    Working from home has both positive and negative effects. Efficiency, employee satisfaction, and increased productivity stem from allowing flexibility in hours and work-from-home choice when possible. For some, the office is filled with unnecessary distractions. For others, it's the home. By allowing employees to chose what works best for them, while maintaining high expectations and accountability, employees will become more productive with their freedom to chose.
  • Posted on: 05/27/2020

    Are store brands set for a big growth spurt?

    As Millennials' influence continues to grow, private-label CPG will grow in parallel--this was happening even before the pandemic. Value for money is a fundamental principal that will drive private-label growth in CPG and in an economic downturn this value principal becomes even more important.
  • Posted on: 05/18/2020

    The new normal will look a lot like the old normal

    The pandemic has forced late adopters through the technology learning curve. From click-to-brick, to GrubHub, to grocery delivery, more people have adopted or at least tried online platforms for food retailers. Though some will not adopt these behavior long term, some will, and most will keep the apps on their phones, eliminating one of the most difficult barriers to bringing new consumers to an omnichannel experience.
  • Posted on: 05/12/2020

    How should retailers manage touch-but-not-buy?

    Retailers' responses fit into two categories: PR and science. Initiatives like disinfecting returned items and then sanitizing them again present a belt-and-suspenders approach -- doing both is unsupported by science but probably helpful PR. At the very least though, all retailers should quarantine returned items for the time necessary to eliminate infection.
  • Posted on: 05/06/2020

    Customers ask Wendy’s, ‘Where’s the beef?’

    In general, out-of-stock encounters discourage consumers and damage brands. There's no question this hurts Wendy's, and will even after the pandemic. But Wendy's has a marketing card that it can, and does, play for this shortage: unlike others, Wendy's brings fresh beef. The freshness of their beef has hurt them now, but it's a long-term strategy to bring consumers better tasting burgers.
  • Posted on: 05/01/2020

    There go the profits. Amazon to spend $4B on coronavirus response.

    Though Amazon has seen is share of criticism in this pandemic, more and more Americans are relying on their resilient and robust operations. And though this initiative may be designed only to engender goodwill, it will likely protect Amazon workers and it may protect operations from a stronger second wave of infection in the fall.
  • Posted on: 04/28/2020

    Will the new normal look a lot like the old normal?

    As far as brick-and-mortar is concerned, companies will continue to add seamless delivery and order applications to their operations. Though much will return to normal, competitors are seeing the value that a company like Domino's has created with its online applications. On another note, as companies have invested both financially and culturally in telecommuting, we will see more remote workers even after restrictions are lifted. The truth is, remote working can be very effective.
  • Posted on: 04/23/2020

    Should grocers close their doors to customers for safety’s sake?

    Though more grocers may convert to pickup and delivery-only operations, I think that most grocers interested in converting have already done so. The conversion is a difficult and sometimes costly process. At this point, it seems that policy makers have already geared towards a reopening of the economy, accepting the risk that a second wave of infections is likely. Grocers that implement social-distancing policy, cart sanitation, and limitations on foot traffic, will not only protect their customers but they may win in the market as shoppers will be more comfortable in their stores.
  • Posted on: 04/17/2020

    Has COVID-19 transformed Gen-Z forever?

    The forced adoption of newer technologies like online education platforms for middle-school students also forces consumers through difficult learning curves. Gen-Z, already tech savvy, is becoming even more so as they move along these learning curves. This will have lasting effects on consumer behavior: to continue the education example, I'll be interested to see the proportion of Gen-Z that engages in online higher education.
  • Posted on: 03/31/2020

    Teleconferencing workers change Walmart’s sales mix

    Though many will return to work in the office after this pandemic, some employers and employees will learn that working from home is efficient. I predict the market will see a larger portion of the American workforce working from home. As a result, the market will see home offices moving from often makeshift basement dwellings to comfortable and modern offices.
  • Posted on: 03/26/2020

    Would bundled tech services spur the sales of smart home devices?

    The combination of data security issues and difficulty of use creates an enormous barrier for somebody trying to solve a minor problem like having to manually set a thermostat. But as smart home technologies become easier to use and install, these are overcome. It reminds me of early-day computer installation. To take a computer from a box to personal use required almost an expert-level installation. Now you take it out of the box, log in, and all of your information is immediately downloaded from the cloud. Rest assured, smart home appliances will reach this level of ease at some point.

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