Patrick Jacobs

Co-Founder, Immerss

Patrick Jacobs is the co-founder of Immerss, a live commerce platform designed for retailers. Immerss features both 1-to-1 digital clienteling and 1-to-Many live shopping solutions which enable retailers to better engage and build lasting relationships with their online and in-store customers. Retailers using Immerss see significant increases in sales conversions, AOVs, and customer satisfaction, while enjoying a decrease in returns.

Mr. Jacobs believes live video will become a top driver of retail commerce in the coming years. His extensive background in both television and ecommerce give him a unique perspective into the rapidly evolving world of live commerce.

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  • Posted on: 09/15/2022

    Will upgraded virtual try-on tech get more Walmart shoppers to say yes to the dress?

    The try-on feature is a great add to Walmart's innovative approach to online shopping, other retailers are using this technology and I see the impact in an emerging position for customer adoption. The virtual technology should inspire some, and may contribute to the decline of returns. The experience will enable shoppers to understand every part of the items they are thinking of purchasing, closing the conversion gap.
  • Posted on: 09/09/2022

    Should Ulta be merging premium and mass beauty products in its stores?

    This is a solid move by Ulta to enable customers to discover and engage with brands from their entire product catalog. The blending of brands within the Ulta stores will yield greater conversions because of curiosity or simply removing barriers to engaging with prestige brands.
  • Posted on: 09/07/2022

    How does smartphone shopping differ from laptop shopping?

    The level of engagement on smartphones matters and retailers must adapt to user preferences. Retailers and DTC brands should be measuring how their shoppers engage on their website, mobile or desktop, and adjust to provide the best experience possible.
  • Posted on: 09/02/2022

    Will Americans get started earlier or later this year on their Christmas shopping?

    Consumers will definitely be shopping for deals earlier this year and every promotional activity will drive traffic and sales. Providing deals will help stretch discretionary income and will also give shoppers time to get exactly what they want. The retail shopper will continue to be more aware and more conscious about where they are purchasing; for retailers, as much ground that can be gained before Christmas matters.
  • Posted on: 09/01/2022

    Will Bed Bath & Beyond’s new turnaround plan work any better than the previous one?

    Bed Bath & Beyond will continue to struggle even with these turnaround efforts, getting customers through the doors will be challenging because the store experience is less than stellar. This wave of changes will need to keep coming, as customers are seeking products and dynamic experiences to engage with companies. Bed Bath & Beyond has a long way to go.
  • Posted on: 08/30/2022

    Nordstrom Rack bets on premium merchandise in the face of rising prices

    Nordstrom Rack will build success with the premium brand strategy. The market will define how the off-price channel performs. The length of time that inflation takes a bite out of income will determine how fast the customer base will grow and become more loyal. As holiday inches closer, customers will be looking for deals at Rack first, but I do not expect those customers to purchase in greater volume than those buying at Nordstrom.
  • Posted on: 08/29/2022

    Should retail worry about the ‘quiet quitting’ trend?

    Retail companies must continue to adapt to the ever-evolving wants of the workforce, quiet quitting is not anything new but clearly now has more visibility. Engaging employees and providing development opportunities and more flexible work schedules are investments every retail company must immediately adopt. The retail industry will also gain from diversifying where they are sourcing staff. On-demand staffing is growing and available to stand in the gap of traditional staffing models.
  • Posted on: 08/25/2022

    Walmart+ members get a rewarding new perk

    This is a solid competitive move by Walmart to start changing how customers value their platform. The perks will drive new subscribers but the initiative will need a great number of new ways to justify long-term adoption. Walmart needs to fully jump into this space, and give potential customers much more than a baseline engagement/rewards program to properly acquire new subscribers.
  • Posted on: 08/22/2022

    TikTok turns Costco into a fashion magnet

    There will always be a trending spotlight for brands going viral on TikTok, Costco would be best suited to double down on this interest. As the economy continues to push shoppers into their ecosystem the social media buzz will act as a conduit for exploration within the apparel and show offerings. The content is gold and Costco should explore ways to use the user-generated content to its advantage.
  • Posted on: 08/19/2022

    If Walmart builds a social influencer platform, will marketplace sellers come?

    The relationship between brands, creators, and shoppers is invaluable. Walmart's initiative to own more of this market is going to drive positive results and most important sales revenue. Every marketing effort that adds a human touch to the customer's shopping journey, influencer or not, is what moves shoppers to checkout. As inflation drives more higher-income shoppers to Walmart, this could have the potential to engage customers outside of their typical ecosystem. The influencer platform will add to the LTV of shoppers and build a client base for marketplace sellers.
  • Posted on: 08/18/2022

    Is Target ready for what comes next?

    This strategic move will pay off for Target, right-sizing inventory will increase capacity to provide the right products for their customer. Their partnership with Ulta and continued investment in the beauty sector will drive traffic into the store. Affordable "nice to have" items like cosmetics are having a strong moment, and the trend will remain bullish. Every retailer is in a tough position with supply chain issues and inflation. Target has a lot of strategic efforts that have to hit a sweet spot for consumers in order to steer the ship back on course.
  • Posted on: 08/17/2022

    Should The Body Shop be mobilizing voters?

    Any brand making efforts to stand behind or amplify authentic core values makes sense. Now more than ever consumers want to engage with brands that reflect their own wants and Body Shop is willing to be in a bold position. If a brand is asking if it makes sense to stand for what they believe in, they would be best suited to go back to the drawing board. Every demographic, especially younger consumers are skilled and educated enough to place loyalty into brands without waiting for permission. Whatever activist position retailers choose to amplify should be authentic, but the position should not be done as a marketing draw.
  • Posted on: 08/16/2022

    Will circular commerce drive traffic to stores?

    Resale models work well for luxury products and retailers are understanding there is potential as an additional sales channel, but I do not believe there is a significant amount of profit to be made. Further investment to scale may lead to success but the logistics of vetting, refurbishing and reselling come at a high cost. I am not sure there is enough buy-in from the average consumer, but the up and down pains of the retail industry may lead to more foot traffic with guests eager to see their dollar go further.
  • Posted on: 08/12/2022

    Will Kohl’s self-pickup system be a difference maker?

    This model is an efficient omnichannel experience indeed and reflects a great understanding of how to provide shoppers with multiple use cases to engage with retailers. When companies are present at every potential point of interaction, whether the process is a quick pick-up or an extended in-store experience, loyalty grows. Kohl's still will need to gain a lot of ground with other challenges but this is a competitive pivot.
  • Posted on: 08/09/2022

    Will a new store design turn Abercrombie & Fitch into a getaway shopping destination?

    This move will provide an elevated and engaging experience that will resonate with A&F's core customers. The effort to redesign itself beyond a teen mall brand is a move in the right direction, mirroring other retail concept stores like Neighborhood Goods and Brik+Clik. A&F seems to have the right people navigating the many change initiatives needed to strike the right chord with shoppers. There is a large likelihood of success.

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