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Peter Seltenright

Director of Sales, AddStructure
  • Posted on: 04/28/2017

    Will chatbots drive a ‘conversational commerce’ trend?

    I like seeing the attempt at utilizing chatbot technology right now, consumers need to use it and understand its abilities. Further improvements and adoption will follow. The use of Facebook Messenger is only one small application and one that is disconnected from a retailer's branding and shopping experience. The true power in conversational commerce is all about allowing a consumer to find the right product quicker, especially on mobile. At AddStructure I am biased, but voice technology allowing for natural language queries on a retailer's eCommerce experience will be a major breakthrough for mobile shopping.
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