Walmart’s new app provide some tools that could be interesting for customers. One of the most beneficial features for customers can be receiving personalized promotions. Installing some iBeacons or Seeketing nodes would give Walmart information about their customers. This information includes how often customers visit Walmart, how long they stay and other data about their behavior. Having this data would enable Walmart to send personalized ads to its customers. This would be beneficial both for Walmart and its customers.