PROFILE

Rafi Mendelsohn

Head of Marketing
Aspectiva
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  • Posted on: 01/09/2017

    How can retailers make online reviews more useful?

    I think 2017 will be the year of backlash against incentivized reviews. Amazon has already started penalizing against bribing shoppers for positive reviews. I wrote about this recently and how Artificial Intelligence will help online retailers rapidly grow trusted reviews.
  • Posted on: 01/04/2017

    How can retailers make online reviews more useful?

    Clearly, the richer the information the better the review, however, what hasn't been mentioned is how difficult it is for retailers to get these reviews. Already, only about 4% shoppers respond to attempts to get reviews, so this will reduce even further if retailers require more info from customers. Shoppers hate being contacted for their opinions. One solution could be to tap into the already existing, and incredibly rich opinions that already exist online — from social media to forums to YouTube comments. We are using AI to gather millions of opinions already online, turning them into comprehensive and valuable insights for shoppers.
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