Rebecca FittsPrincipal, The Wild West of Retail
Rebecca Fitts is a retail consultant focusing on non-traditional retail real estate strategies, brick and mortar customer experience and omni-channel solutions in the physical space. She’s specializes in pop-up shops, shorter term leases (1,3,5 and 7 years), commuter hubs, airports, retail as a service, co-working spaces and beyond. She is not a real estate broker (but loves and knows many of them). Her expertise lies in connecting brands to the right spaces at the right time and negotiating leases. A real estate unicorn, if you will, she loves being part of the continuing evolution between landlords and tenants. She’s had the pleasure of working with digitally native and emerging brands to help them navigate the disruptive retail landscape starting in 2008 with her own brand and series of pop-up shops in New York City. Prior to her adventures in real estate she spent a decade working for retailers such as Vera Wang, Playboy and Steve & Barry’s in their PR and marketing departments. Most recently, Rebecca worked in the mall industry for GGP/Brookfield and Westfield (now Uniball-Rodamco) in omni-channel solutions, retail and business development positions helping attract new retailers to the portfolio in the form of pop-up shops and experiences. She attributes her success in these roles to her ability to listen and relate to these retailers, sense when they were ready to make the transition into the brick and mortar world and acting as a source of information on topics outside of real estate. In her free time she loves to read her horoscope, kickback with her husband and two cats, workout, travel and of course visit (and shop at) emerging retailers. A typical Aquarius, she feels lucky she was ahead of her time and one of the pioneers in the NYC pop-up industry.