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Ray Hewins

Dir Business Development, Multimedia Plus
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  • Posted on: 05/02/2017

    Will giving associates mobile devices enhance the shopping experience?

    We know the shopper journey has changed and customers are walking into a retail location more informed than the associate. An educated, confident and engaged frontline associate is a valuable component of the shopper journey and ensures a customer-centric experience. A defined mobile strategy can pay dividends for any multi-channel retailer because mobile tablets are the most versatile tool for the frontline -- from clienteling to POS and learning/development training. It’s important to note that bandwidth issues should be accounted for out in the field. The use of video is a core element for today’s training needs and it’s how you move your organization forward by communicating directly to the field. Due diligence is required for any native app deployment.
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