Rich Taylor

  • Posted on: 06/01/2018

    Are podcasts the next big ad opportunity for brands?

    Yes podcast advertising is a smart opportunity for brands who are paying attention to consumer behavior. Many people may be surprised to learn that radio is the most popular media in the U.S. -- not digital video, TV, cable, YouTube or Facebook. The important thing when buying any media, including podcasts, is to measure and audit the impressions (audience) you are actually reaching. This will ensure you are not paying too much for buying ad time on a specific channel.
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