PROFILE
  • Avatar
    • fa
    • tt
    • gg

russochristine

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 01/22/2021

    NRF 2021: Will Lululemon ever get tired of winning?

    Lululemon is a phenom. It's a wildly crowded space and the landscape is littered with lower-priced "dupes" and STILL they are exuberant. Lululemon is the absolute definition of LOYALTY. Loyalty is a brand's golden ticket - when clients are wildly (blindly) loyal then micro-transgressions will be overlooked, purchasing will continue and more. Their connection to their customer is almost at the DNA level (think back to early NW Nordstrom days). Nothing will come between Lululemon and their loyalists - it has little to do with having a Mirror, not having a Mirror, having see-through pants, whatever. Lululemon currently has a psychological connection to their clients that is almost undefinable. This is a wave they will continue to enjoy for a while. (It also doesn't hurt that they are a Wall Street darling).
  • Posted on: 01/21/2021

    Do boutique hotels and housing make sense for RH?

    On the outside this looks like a fluff move driven by personal interest however, today there is little difference between a home, boutique hotel and showroom. Many home owners get their design ideas from hotels. Additionally, with the mass move-outs of cities to second homes or full relocation due to COVID-19, the opportunity for new clients is exploding in Aspen. Here is a snippet from a Wall Street Journal article published in October: "Aspen is attracting affluent buyers from both coasts and Texas. July home-sales contracts jumped more than fivefold over that same month a year earlier, a surge that appraiser Jonathan Miller called unprecedented for Aspen in a recent report." RH will sell to all of them!
  • Posted on: 01/20/2021

    Should store associates deliver online orders?

    Absolutley, 100 percent NO, NO, NO. It's not safe, it's not scalable and there are many delivery solutions available now that weren't before: shipsi.com delivers same day and puts even the smallest store on the same footing as Target and Amazon! Lyft is getting into delivery and there is Instacart, Deliverr and Bringg for enterprise retail.
  • Posted on: 01/14/2021

    Which emerging tech will transform marketing this year?

    For MarTech, advertising, shop-within-video will emerge as a leading marketing strategy. This is not a "new" technology but has evolved to be more user friendly. Use of video, vs. static images, is the new norm. Also, shop-within-video allows shoppability for content creators like Netflix, Hulu, ESPN and Disney. It's nascent and going to get huge. Two leaders are clinch.co and smartzer.com.
  • Posted on: 01/13/2021

    Will contactless Hudson Nonstop concept stores take off in airports?

    YES, it definitely will take off. Lines at the register at Hudson are a major source of traveler stress (maybe that was just me!). I am all for it - however there is STILL a place for browsing so the right mix is a combination of search (focused and transactional) with Just Walk Out technology and browse which requires a larger brick and mortar footprint and involves human check out.
  • Posted on: 01/11/2021

    Retailers give customers refunds and tell them to keep items

    Ahhh, returns -- the red-headed step-child of a profitability matrix. Financially accounting for returns is a make or break strategy for increasing profitability. SMBs are just catching up to the return policies of the Amazons of the world and the goalpost keeps moving! Now, instead of just a lenient return policy, it's get your money back and keep the item! I mean, this is a no-go for the smaller retailers - it's too big of a financial burden. Using service providers like Newmine, Happyreturns and Returnly can keep retailers competitive.
  • Posted on: 01/08/2021

    Shopify dumps Trump’s stores from its platform

    Yes. That's all. Just yes.
  • Posted on: 01/07/2021

    Will going public lead to riches or ruin for Wish?

    Wish.com is not an easy call. On the negative side its direct-from-China product has questionable sourcing, transparency and quality. With sustainability and human rights awareness on the continued rise, the reach of Wish.com could be called into question. However, the popularity of shein.com, Amazon dupes, and Fashion Nova indicate that there is still a strong market for this type of product. Wish.com has more than 70 million active users. I am personally not an investor in Wish.com, it doesn't align with my values. However, Peter Thiel's Founders Fund and the Palantir co-founders are bullish on Wish.com
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.