PROFILE

Ryan Rosche

Vice President, BRR Architecture

Ryan is a Vice President at BRR Architecture and has been with the firm since 2005. He leads BRR’s office in Austin, Texas and is concentrated on developing client relationships. Day to day, Ryan provides senior-level oversight on all phases for retail projects in markets nationwide.

To learn more, visit: brrarch.com

Ryan is a Vice President at BRR Architecture and has been with the firm since 2005. He leads BRR’s office in Austin, Texas and is concentrated on developing client relationships. Day to day, Ryan provides senior-level oversight on all phases for retail projects in markets nationwide.
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  • Posted on: 03/04/2022

    Will try-on tech be the right fit for Walmart’s fashion business?

    I look forward to seeing how this technology is adopted in the future. But one question that hasn't been answered yet is, how do you know how the garment physically FEELS or FITS using a virtual model? The apparel shopping experience uses more than just one of our senses when making purchasing decisions.
  • Posted on: 01/26/2022

    Will social shopping even the e-commerce playing field?

    Social shopping will not only even the e-commerce playing field, it will level set sales opportunities for local retailers in line with national retailers. However, the question now is how will these retailers translate social shopping opportunities into their physical environment? The expanded consumer base these local retailers find within e-commerce may still be missing some key pieces of the overall experience. How they handle missing the touch and smell components of their products could lend to their overall success making social shopping not a trend but a new way of shopping and interacting with the brand.
  • Posted on: 01/19/2022

    NRF 2022: Albertsons’ CEO sees frequency driving grocery loyalty

    To nurture and foster brand loyalty from the customers, grocers must show loyalty and care from corporate to their store associates which are then paid forward to their customers. We see this in many food retailers but most notably from Costco.
  • Posted on: 01/03/2022

    Are Nike’s Member Days loyalty’s future?

    Years have gone into the making of Nike's culture and loyalty. Another retailer would be hard pressed to jump in with the same strategy and see similar results quickly. The unique culture of the consumers as well as how the products are associated with star athletes might be relatable to another athletic brand. But the strategy would be a miss for a beauty or clothing brand catering to a different style or consumer group.
  • Posted on: 12/10/2021

    Will guilting consumers help reduce online’s high return rates?

    The consumer who places a priority on sustainability will certainly understand the importance of limiting their carbon footprint, not just on the products shipped directly to them but also on the products that are returned. This will be a retail trend that will continue to increase as customers place their loyalty in brands that have similar values, including how the retailer affects the environment.
  • Posted on: 10/15/2021

    Just how casual will wardrobes become?

    The pandemic has accelerated the wearing of casual wardrobes and the athleisure market but with a majority of companies moving towards a hybrid work environment, we may see a swing back in the other direction. The market won’t swing all the way back to business formal but there is a middle ground that will develop where athleisure meets business casual forcing brands to rethink their offerings. Consumers are going to want their clothes to be as flexible as their current work situation going from their home office to a business dinner.
  • Posted on: 10/07/2021

    Gap expands tech investments with deal for AI retail analytics startup

    This is a positive strategy for Gap as this technology has proven it can help the brand keep product on the shelves by learning the customer's demand. As we go into a holiday season where the supply and demand are being challenged, this will ensure Gap provides their customers with the product they need, enhancing the overall customer experience.
  • Posted on: 09/24/2021

    Destination XL Group proves a unique fit for customers who don’t like to shop

    Destination XL has taken an interesting approach to merge the in-store and online experiences. They utilize the in-store team members to assist the online customers. This is brilliant! If this technology and approach are location-based, the retailer could develop connections between the customers and in-store team members that could potentially drive foot traffic into their physical locations. This is one more way to strengthen the need for physical retail locations.
  • Posted on: 09/21/2021

    Where are the weak points in in-store fulfillment?

    One pain point that isn't addressed in this list is when in-store fulfillment harms the in-store customer experience. Traffic and congestion are often caused by pickers and their carts. Navigating these conflicts during a peak shopping period causes unintended stress to the customer. The more of these functions that can be relocated to a back of house location, the better.
  • Posted on: 09/14/2021

    Will gym equipment showrooms pump up Hy-Vee’s supermarket sales?

    With the need to reinvent the physical environment apart from the online sales, it is worth the exploration for Hy-Vee to venture in different partnerships. It would be interesting to see how they make a design transition between the grocery section to the gym equipment section. It doesn’t sound too off from other retailers like Walmart Supercenters where grocery is sold alongside some general merchandise. The design solution that leads from one experience to another will be key.
  • Posted on: 09/10/2021

    Did the pandemic change digital marketing for good?

    Pre-produced videos will give the brand more autonomy over the message they want to convey to their audience. But with the pandemic taking many social interactions away, retailers might want to capitalize on platforms that will help reconnect to the customer through livestream, influencer/interactive content, and user-generated content. Fortifying those connections, even in a digital realm, can help foster brand loyalty and help bring people back into the physical space when marketing needs a new strategy again if they shift from hybrid to full in-person.
  • Posted on: 09/10/2021

    What’s the ideal age to start a retail business?

    Being a younger entrepreneur may help with knowing what the latest trends are and capitalizing on a movement. They probably know best what shopping behaviors for the upcoming age groups are and how to appropriately incorporate technology into the mix. One develops experience over time, and young entrepreneurs will most likely make savvier business decisions to help grow and rebrand if necessary. But the initial start to the venture must first take place.
  • Posted on: 08/30/2021

    Can IKEA’s store layout still amaze without a maze?

    In order for IKEA to scale down from 300,000 square feet into smaller scale formats, ditching forced flow is absolutely the way to go. Doing this is a sign that they are aware of the need to provide new customer experiences and take risks.
  • Posted on: 06/29/2021

    Will baristas crack under Starbucks’ mobile ordering pressure?

    The service industry is already struggling as the labor force hasn't been able to recover to keep up with consumer demand. It would be appropriate for Starbucks to listen to their staff and update their technology to ensure a positive consumer experience.
  • Posted on: 05/13/2021

    Simon says J.C. Penney is ready to become a 21st century retailer

    It's interesting the stake that Simon is putting into the retail industry as a whole. They are actively working to influence the market rather than being a passive participant as a landlord. But their success will not be measured immediately. This is a long-term play. Give them credit, they are showing optimism and confidence like no one else, even if it seems to be too early to celebrate.

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