Samantha AlstonFounder, Big Lives
Samantha Alston has spent her career creating engaging retail experiences that provide a tangible return on investment. Underpinned by a BA in visual and environmental studies from Harvard University and an MBA from NYU, Alston’s background in retail management soon led her to the buying department at Urban Outfitters, where she bolstered their thriving denim business. From there, she spent six years at Louis Vuitton where, most recently, she was the Client Development Director at Maison Fifth Avenue, NYC. At Vuitton, she headed up the client experience for the luxury house’s Americas flagship, and in the process learned and influenced what it takes to inspire, excite and build lasting relationships with clients. In November 2017, she left luxury to launch Big Lives, which cultivates emerging designers through reimagined retail experiences. As a retail expert and aficionado, Alston is passionate about an industry currently in flux, and has set out to disrupt the way we shop, making it meaningful and better attuned to the “big lives” of those who appreciate beautiful items, and see shopping as a ritual that’s about much more than just buying.