Shilpa RaoPractice Head, Merchandising, Tata Consultancy Services
Shilpa has worked with over 16 global retailers across formats, including the 8 out of the Top10 retailers in the US, in the area of process, information technology and business consulting, focusing on Merchandising.
In her current role as a Practice Head for Merchandising, she is responsible for strategy, development of offerings and solutions that address retailers’ pain points around Merchandising and analytics. She is also responsible for driving innovation in the area of big data analytics, competitive pricing and merchandise optimization.
She co-developed patent applied assortment optimization and macro space optimization algorithm for Optumera™ – A suite of merchandise optimization suite. As a product manager for this suite she was responsible for conceptualization, development and go- to market strategy. The product has helped retailers to reap benefits upto 3-5% increase in sales over comp stores through optimization. She has currently moved to a role of product strategist for this suite. The product features as a leader in the latest Gartner’s assortment vendor evaluation diamond (2010).
She has worked on enterprise transformation engagements leading to multimillion dollar benefits to the clients. This includes turnaround strategy, ERP and package evaluation for retail renewal, inventory optimization, merchandise transformation and optimization- space, assortment, price, promotion and allocation.
Shilpa holds an MBA in marketing and bachelors of engineering in Information Technology.