All the major media outlets from the NYT Wirecutter to Wired Magazine, have “affiliated links” with the big retail chains. They focus exclusively on publicizing “best deals” at the big stores only. Small biz gets kicked to the curb. It’s a way for the media to pile up commissions, leaving small merchants cold. Big Media should be pressured by small biz groups to cut little merchants in on such advertising, like “One of a Kind Wednesday.”