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Steve Robinson

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  • Posted on: 10/31/2019

    Are retailers out-of-step with consumers when it comes to price?

    I highly recommend reading this article. However, I caution against seeing this as a simple answer to a complex problem. While the price is vital according to the surveys cited, it is but one slice of the larger question -- why do shoppers buy? Brands must not ignore other equally important factors, which include findability, personalization, and price/value. Brands must manage the experience at every step of the shopper journey. There is no silver bullet solution!
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