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Goksu Utecht

Supply Chain Analyst
  • Posted on: 08/10/2016

    The ‘McDonald’s of the Future’ leans fast-casual

    It will be interesting to follow whether McDonald's will manage to make the change from a $1 burger-cost strategy to $6 customized burger-differentiation strategy. It would be sad so see if it fails hard while trying to chase after both!
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