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Tom Brown
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- Posted on: 10/26/2017
Will Amazon conquer digital advertising platforms next?
Some bad actors do not make the whole ad ecosystem rotten. - Posted on: 06/19/2017
Did Amazon just patent tech that could end showrooming in its stores?
To prevent others from doing so, obviously. - Posted on: 04/06/2017
Why is digital advertising underachieving?
A survey where marketers score their own organizations is absurd. Anyone that thinks this data means anything about what digital advertising is actually doing should do a little homework. - Posted on: 04/03/2017
Are consumers interested in Kroger’s stories?
This is content marketing 101. Links to and from krogers.com with relevant content are Google's number one and number two ranking signals. Anyone who doesn't understand this should consult with a professional. - Posted on: 03/27/2017
Should retailers ditch five-star ratings?
Thumbs up or thumbs down works for video. Stars work for products. I don't understand the premise of this article. - Posted on: 03/17/2017
Should retailers obsess about e-mail blast timing?
There is always a best time and day of the week for sending to contacts you don't have enough data on. Typically, as soon as they sign up is the perfect starting point. For everyone else, collect data and adjust the time accordingly. This is the first thing you should be doing to get your feet wet with Big Data. - Posted on: 03/13/2017
Are retailers ‘blind’ to digital marketing’s flaws?
Most consumers and a large percentage of retailers don't understand what digital marketing is. Asking someone to judge effectiveness who has little understanding is pointless. Digital marketing starts with a website. In addition to web design/development, there are four distinct types of digital marketing. SEO, SEM, Email and Social. - Posted on: 03/02/2017
Did Wall Street miss on Best Buy’s Q4 results?
I couldn't agree more, Doug. Wall Street is like any other game of chance. It's based on perception only and has little to do with reality. - Posted on: 02/23/2017
Six ways to prevent your e-mails from being flagged as graymail
Great article Bob. Email is the key to digital marketing for any business. I've written dozens of articles on the subject myself. - Posted on: 02/14/2017
Is third-party content more effective in generating online sales?
A few bad reviews are better for online conversions than all positive reviews. Online consumers do not believe manufacturers' or retailers' claims. They do believe negative reviews. Information from manufacturers is still important to get the ball rolling and fill in the blanks, but money is made from reviews that are perceived as real. - Posted on: 01/31/2017
Should the Monday after the Super Bowl be a national holiday?
Yeah, because logistically moving the Super Bowl to Saturday wouldn't make more sense. /sarcasm off/ - Posted on: 01/17/2017
What made Wendy’s Twitter zing a win?
"Where's the beef?" is what made Wendy's take off. - Posted on: 01/13/2017
Will Alexa become the voice of IoT?
Alexa records everything it hears. The government has already subpoenaed information from Amazon. - Posted on: 11/09/2016
How to use e-mail to engage past customers
73 percent of Millennials prefer email communications from brands they do business with. - Posted on: 11/03/2016
Are moms too busy for in-store ads?
All marketing influences just a small percentage. Two in 10 is a huge percentage.