Some bad actors do not make the whole ad ecosystem rotten.

To prevent others from doing so, obviously.

A survey where marketers score their own organizations is absurd. Anyone that thinks this data means anything about what digital advertising is actually doing should do a little homework.

This is content marketing 101. Links to and from krogers.com with relevant content are Google's number one and number two ranking signals. Anyone who doesn't understand this should consult with a professional.

Thumbs up or thumbs down works for video. Stars work for products. I don't understand the premise of this article.

There is always a best time and day of the week for sending to contacts you don't have enough data on. Typically, as soon as they sign up is the perfect starting point. For everyone else, collect data and adjust the time accordingly. This is the first thing you should be doing to get your feet wet with Big Data.

Most consumers and a large percentage of retailers don't understand what digital marketing is. Asking someone to judge effectiveness who has little understanding is pointless. Digital marketing starts with a website. In addition to web design/development, there are four distinct types of digital marketing. SEO, SEM, Email and Social.

I couldn't agree more, Doug. Wall Street is like any other game of chance. It's based on perception only and has little to do with reality.

Great article Bob. Email is the key to digital marketing for any business. I've written dozens of articles on the subject myself.

A few bad reviews are better for online conversions than all positive reviews. Online consumers do not believe manufacturers' or retailers' claims. They do believe negative reviews. Information from manufacturers is still important to get the ball rolling and fill in the blanks, but money is made from reviews that are perceived as real.

Yeah, because logistically moving the Super Bowl to Saturday wouldn't make more sense. /sarcasm off/

"Where's the beef?" is what made Wendy's take off.

Alexa records everything it hears. The government has already subpoenaed information from Amazon.

73 percent of Millennials prefer email communications from brands they do business with.

All marketing influences just a small percentage. Two in 10 is a huge percentage.