It is vital for both retailer and customer to trust they are getting a win-win deal through the negotiation. A conversation is the perfect way to understand what your customer needs so why not put that personalization into a one-to-one conversation about a deal? Make an offer has worked brilliantly on eBay for years and the only reason it has taken until 2023 to become mainstream is the need for AI to offer it on the scale which works for big brands and retailers.
You build trust if you have a conversation: "Bigger basket, bigger discount? No problem. Loyal customer benefits? No problem." Perhaps retailers underestimate how much they have eroded trust already through confusing and conflicting promotions and an abundance of voucher codes.
At Nibble we are pioneering negotiation tech for ecommerce and we passionately believe that personalised pricing can be done right when there is a conversation. Ethics are vital designing this type of AI and we don't gather any personal data on the shoppers to offer them a valuable (and fun) experience.
Bigger discount for a bulk purchase? Special deal for loyal customers? Speedy shipping of 10% off the price? let the customer choose and you can personalise pricing for a win-win outcome
Wow! Great "get scale quick" marketing strategy. But to make it permanent and fair value for both retailer and customer you need to adjust the product to reflect the price.
"Pay what you want" could be matched to product options, "at that price I can offer you the basic meal package but if you were prepared to offer more I can give you a value-added alternative." With AI chat, this can be automated and scaled via natural language negotiation.
If you think about where we don't usually rely on images for shopping, there are loads of options (beyond the replenishment shop) where we will see exponential growth for voice commerce, starting with food for delivery. (Who needs a picture of a Big Mac?!) What about experiences, hotel rooms and travel tickets? You might even negotiate a package deal, and this is much easier with your voice than via text.