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Director of Customer Engagement, Redpoint Global
  • Posted on: 04/13/2022

    Will retailers be ready when the third-party cookies crumble?

    There are many opportunities to shift away from third-party data and still improve customer engagement. For known or registered visitors, make sure you are connecting all of their transactional and browsing history to that session in order to personalize their experience – including suppressing them from offers they don’t need. Ensure that you have technology in place that includes PII Vaults and Data Clean Rooms for high quality data matching and integration with valued partners to supplement first-party data. Create new and better ways to entice visitors to provide email and other contact information through improved brand awareness, surveys, games or charitable/humanitarian activities.
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