I agree with the other commenters -- this is an incremental revenue tactic whereas Uniqlo needs a rethink about retail. They can stay brick-and-mortar and be successful (like Primark and H&M) but they need to meet the U.S. retail market more fully and invest in retail that work. Most of their stores are in high-traffic/low-intent locations (like Boston's Faneuil Hall) whereas they need to be finding those more destination shopping locations. I think they missed how the U.S. retail market operates. They need to build more general awareness of the brand before they can have success -- Uniqlo has presented itself, generally, as a boutique fashion brand, but they are a low-cost retailer. They need to get the messaging straight, focus on destination shopping and maximize the online value messaging.