PROFILE

Tony Orlando

Owner, Tony O's Supermarket and Catering

Born and raised in Ashtabula, Ohio, Tony Orlando has 50 years in the food business, having started at four years of age in 1961.

Tony purchased his store in May of 1999 from his father. Through the years, he has acquired extensive knowledge of meat and deli departments. He has consulted with other independents to help their businesses grow.

Tony has served on many Midwest beef councils and also was on the Young Executives Council for the NGA, of which he is a charter member.

Tony graduated from Ohio State University in 1978 with a Bachelors in Business Administration. He is married to wife Maria and has two sons, Michael (19) and Stephen (16). Tony is also the President of the Autistic Children’s Foundation. He loves golfing, casinos and talking shop at NGA.

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  • Posted on: 12/11/2019

    One of the best Christmas commercials ever cost almost nothing to make

    Best commercial in my mind I've seen in many years. That little boy was me when I was four years old cleaning shelves and helping customers. Boy things certainly have changed over the years, and I'm grateful to have grown up working beside my dad, and my mom as well. Fifty-eight years later it still makes me smile to think how special it was to be in a family business and learn the real life skills all of us need in life, not just business. Thanks for sharing this, and I will forward this to my friends today.
  • Posted on: 11/14/2019

    Is ‘OK Boomer’ a merchandising opportunity?

    Wow, another whiny moment from our youngsters who feel they have been screwed by my generation. There has never been a better time to find meaningful work, and yet they think they are oppressed. If you want to sell these shirts, good for you, as it actually shows some ambition, which is required to achieve a good life. We have a society of hurt feelings over everything. I say quit blaming others for your failures in life, as all of us have struggled in our lives. My son with autism works five days a week, and is grateful for the opportunity to have a job where people work together and treat him with respect. Sell all the shirts with any slogan you want but remember, we have been in your shoes, and I'm glad my parents raised me properly, always reminding my siblings that nothing is handed to us and to respect your elders. Thank the greatest generation ever, as we just past Veterans Day. If you see a vet, shake their hand and buy them lunch. Have a sit down with them and yes, you will learn some valuable advice.
  • Posted on: 11/01/2019

    Survey says consumers want online orders shipped fast and free

    Of course consumers want "free" everything, and they want it yesterday. Was this survey a surprise? Consumers today believe Free shipping is part of the online transaction, with no clue on how much it actually costs, and they want free returns with zero hassles, and same-day or one-hour delivery windows on everything they buy. For those who think this is how it should be, fine -- but the cost of delivery has to be built into the transaction, or no one will make a profit. In the grocery business, I could not operate under these new mandates for delivery and would be broke in six months. There are no third-party delivery services anywhere within 50 miles of us, as I looked into it. So for now, Walmart and Amazon keep on winning in the rural small towns.
  • Posted on: 10/31/2019

    Are retailers out-of-step with consumers when it comes to price?

    Price is a major factor or Walmart wouldn’t be where they are. In spite of sketchy service, long lines, and no extra cashiers available, it is the number one retailer in the USA. Add in Amazon, Costco, Dollar Stores, and Aldi, and you have to really stand out in your business or you will perish. High-end service type stores are aware of value, and no longer can they command the high margins they once had either. The trend to find a deal with free delivery is the new norm, which squeezes bottom lines even lower. Creating niches and signature items can generate sales and it is crucial to stay creative, and find unique items to boost the bottom line. I live this every day, and price is on everyone’s mind who shops.
  • Posted on: 10/30/2019

    Will free deliveries for Prime members make Amazon the driving force in online grocery?

    Have you seen the meat prices for Amazon delivery? They are incredibly high, which is fine with me and other supermarkets. Free is the most abused word in e-commerce, and if folks are willing to pony up twice the cost to get fresh meats, good for them. Fresh meats will be a niche item for them at best.
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    Perishables, specialty items, and even some wine offerings will always do well in supermarkets who cater to their customers, with gourmet delis, choice or prime meats from a real live butcher, specialty foods, and someone who knows how to pick a great bottle of wine for that special dinner. Add in some great baked goods and you have a sustainable business model, especially in areas that are dying for these types of stores. That is the reason I'm still here, as grocery staples you can find everywhere or get delivered to your homes.
  • Posted on: 10/17/2019

    Will debt-free college make Chipotle the place to work in the restaurant biz?

    That is a great way to keep these new employees engaged, and after graduation they can move up the ladder to management. It is a good move.
  • Posted on: 10/15/2019

    Amazon makes its social positions public

    I respectfully disagree, and leave it at that.
  • Posted on: 10/15/2019

    Why are grocers still missing the mark with small food brands?

    It comes down to cost in my area, and that is the hardest part of moving this product. Many folks here are poor and can not afford any of these "healthy" alternatives. The few that do still want a great deal on them. I seek out healthy options in restaurants when I travel and even today, the selection is very limited -- even in cities with money. I'm all for this kind of really good stuff and occasionally I bring in some great deals on it, but the success is limited.
  • Posted on: 10/15/2019

    Will customers give Walmart the keys to their homes?

    If consumers are willing to actually pay the real cost of refrigerated and frozen foods then yeah, I'm in. Until that happens I'll let others lose money on it, and so be it.
  • Posted on: 10/15/2019

    Amazon makes its social positions public

    I see more and more of the mega-retailers trying to influence consumers to gain favor, and no one does propaganda better than they do. Most of it is tied into the global warming hoax, and a pile of liberal agendas that alienate many people who see things much differently. Always take care of your customers, help out those you can in your community, and somehow navigate the many obstacles to stay profitable, and you hopefully will continue on with your business for years to come.
  • Posted on: 10/15/2019

    Will customers give Walmart the keys to their homes?

    Many folks don't even like talking to their neighbors anymore. I see this as a very small niche scenario, as I don't want anyone in my home for this service, and my small sampling of folks who I talk with would not choose this option either. BOPIS is a yes for them. We'll see how this new service gains traction.
  • Posted on: 10/09/2019

    Will part-timers flock to Lidl after grocer offers health insurance for all?

    My question is, what type of healthcare? Is it a 50/50 split in the cost? If so, some employees probably cannot afford the premium, let alone the high deductible on most plans. Add in vision and dental and you have a great package, but there are no details on the cost. It is a noble idea from Lidl and, if it has a comprehensive package that is affordable to the employees, then yes it will attract new recruits. But until they release the actual plan with a clarification of what the employee share percentage is, it is hard to determine if this is a game changer or a media blitz.
  • Posted on: 10/08/2019

    Will Erewhon become the next Whole Foods?

    I don't think they can replicate Whole Foods, and they would have to compete in the same areas, where higher income consumers live. This concept would not survive in most cities, and forget the rural areas as well. High priced organic food and other clean eating food is priced way beyond the average pocketbook, and Whole Foods has the backing of Amazon, who will make sure that this competitor will get hammered if they enter Whole Foods' turf. Stay small and local and make money would be my advice, but I could be wrong.
  • Posted on: 10/02/2019

    Do Carolinians have Wegmans on their minds?

    Wegmans is the best and for their followers, they will do well anywhere they go. They only invest in high income areas and rightly so. They carve out a niche, and provide excellent service and amazing perishables. The best of the best, period.

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