Founder at Apologue
Social media and content strategist. Founder of Apologue where clients include(d): Marc Fisher, Sigerson Morrison, Easy Spirit, Medtronic, Trellis Health, Unbanned: The Story of AJI, KATAMA, and Indigo Rd. Prior to founding Apologue, I worked at Horizon Media, Laundry Service, and MEC. Clients included Tiffany & Co. The Ritz-Carlton, JW Marriott, United, Kraft, A+E Networks, Nike, Jordan, Rachel Roy, Ace Hardware, Capital One, and many others.
  • Posted on: 04/16/2020

    DSW tries to make itself ‘essential’ with Hy-Vee partnership

    My assumption is that this partnership was already in the works, pre-pandemic. I'm betting the partnership was tweaked to adjust to the pandemic vs. canceling or rescheduling its launch. I've worked with many footwear brands and I can tell you that none of them would be able to turn this sort of partnership around in a few months. In any event, will DSW sell a ton of shoes? Probably not, but it's good for brand awareness -- and most importantly, it gets people to see and perhaps try on shoes in real life. This can effectively cut down on return/exchange costs when people ultimately shop online.
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