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William Tyree

  • Posted on: 05/24/2019

    Do the benefits of using facial recognition in retail outweigh the risks?

    As with any technology, the customer has to see the value proposition. Despite all the noise in the media focusing on the fears around government usage, we have seen a steady stream of huge consumer-focused brands carefully deploying and testing it, getting positive customer feedback, and then rolling it out wide (Citi, Delta, JetBlue, Amazon, just to name a few). The latest is cruise line Royal Caribbean: "The typical wait time to board is 10 minutes with a mobile boarding pass; less if the passenger opts into facial recognition by uploading a “security selfie.” Before those additions, he says the typical wait time was around 90 minutes.
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