As with any technology, the customer has to see the value proposition. Despite all the noise in the media focusing on the fears around government usage, we have seen a steady stream of huge consumer-focused brands carefully deploying and testing it, getting positive customer feedback, and then rolling it out wide (Citi, Delta, JetBlue, Amazon, just to name a few). The latest is cruise line Royal Caribbean: "The typical wait time to board is 10 minutes with a mobile boarding pass; less if the passenger opts into facial recognition by uploading a “security selfie.” Before those additions, he says the typical wait time was around 90 minutes.