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Winston weber

Chairman and CEO, Winston Weber & Associates
  • Posted on: 08/10/2017

    Is it time to reinvent category management?

    CatMan 2.0 is still the traditional Category Management 8 step process with enhancements to step 4 and step 7 plus an updated vocabulary. That is all it is. The new beyond category management Shopper-Centric Retailing business model, and core component Shopper Solutions Planning, addresses the many limitations of category management and more. The Shopper Solutions Planning component is specifically designed to translate insights into shopping enhancement solutions at the category, aisle, department and total store. The Shopper-Centric Retailing model includes restructuring the management structure of the store to address the age-old execution problem, it breaks down the silo between Merchandising and Operations with a new senior management function, it restructures merchandising to a more solutions focused structure, breaking down the silos between Center Store and GM/HBC, it creates a common shopper solutions focused vocabulary throughout the organization from senior management across function down to the bagger. The narrowness of the word category management is eliminated from the vocabulary. Yes, this is the beyond category management model. It is the future. Several retailers are at various stages of implementation. More are planning to follow.
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