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Barnes & Noble fades along with adult coloring book fad

MarketWatch 03/02/2017

Barnes & Noble saw its share price fall 10 percent to a 52-week low after it reported a 9.1 percent decline in same-store sales for the Christmas holiday season. The company attributed the decline to lagging adult coloring book and art supply sales as well as tough comps from a year ago when sales picked up due to the release of Adele’s “25” album.

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