Retail News

Benetton Searches for “Unemployees” of the Year

CNBC 09/19/2012

Benetton campaign seeks to find 100 candidates who are between 18 and 30 and unemployed. They will each receive 5,000 euros to work on their pet projects. The program seeks to draw attention to the plight of the unemployed, and seek ideas from a younger generation.

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