Retail News

BK changes slogan to ‘Be Your Way’ from ‘Have It Your Way’

The Associated Press/Miami Herald 05/19/2014

The burger chain says its new slogan will go beyond the purchase to connect with the greater lifestyles of consumers. The chain has used its “Have It Your Way” tagline for 40 years.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!