Retail News

BK cuts price on Impossible Whopper as sales slow

Bloomberg 01/22/2020

Restaurant chains are rushing to add plant-based meat alternatives to their menus. They may want to slow their rollouts if early results from Burger King offer insights into the category’s potential. The fast feeder has cut its price on its Impossible Whopper from $5.59 for one sandwich to $6.00 for two after average sales per location fell from 32 a day to 28.

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