Retail News

BK offers penny Whopper promo by trolling McD’s

USA Today 12/04/2018

Consumers with the Burger King app can use its geofencing technology to establish they are within geofenced zones that include McDonald’s. If they are, they can set their location to be “detoured” away from the area of the McDonald’s to the closest Burger King and a Whopper for one cent.

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