Retail News

Brand founder’s research leads to the creation of men’s cosmetics brand

The Washington Post 07/23/2020

Stryx is a new cosmetics brand for men. The company’s founder, Devir Kahan, got the idea for the brand after asking male friends if they had ever used a girlfriend or mother’s concealer to cover up a blemish. Quite a few admitted they had, but they also said they had no idea where they would buy a similar product for themselves.

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