Retail News

Brands Target Mobile Messages Based on the Weather

Adweek 04/08/2013

Twitter and The Weather Channel have unveiled a new ad-targeting product based on local weather conditions. Companies such as Ace Hardware are already sold on the concept.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!