Retail News

Bud to pass on the Super Bowl broadcast

CNN 01/25/2021

You won’t see any Budweiser commercials on this year’s Super Bowl broadcast as the beer brand has decided to take a pass on promoting its line for the first time in 37 years. The company said it would take the money that would have been allocated for a placement on the broadcast and put it into supporting “critical COVID-19 vaccine awareness” with donations and future campaigns.

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