Bud to pass on the Super Bowl broadcast

January 25, 2021

CNN

You won’t see any Budweiser commercials on this year’s Super Bowl broadcast as the beer brand has decided to take a pass on promoting its line for the first time in 37 years. The company said it would take the money that would have been allocated for a placement on the broadcast and put it into supporting “critical COVID-19 vaccine awareness” with donations and future campaigns.

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