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Buffalo Wild Wings to let promo winners live in restaurant during March Madness

USA Today 03/04/2020

Buffalo Wild Wings in Chicago is giving four fans the opportunity to live inside the restaurant during the NCAA’s March Madness. As part of the promotion, the restaurant is debuting BnB-Dubs, a bed and breakfast inside its location in Lincoln Park. “When March Madness begins, in particular the first couple rounds, true fans really just stay at Buffalo Wild Wings all day and enjoy every single game,” said Seth Freeman, chief marketing officer at Buffalo Wild Wings, told USA Today. “So it was like what if we gave them the opportunity not to just be there for the game, but to stay?”

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