Retail News

Building Amazon Go meant overcoming three intricate problems

Quartz 06/06/2019

Amazon vice president Dilip Kumar, speaking at Amazon’s inaugural public Re:MARS conference, laid out three tech challenges the company had to deal with in order to create the checkout-less Amazon Go environment: 1) determining which customer account to charge items to; 2) figuring out what items shoppers were taking, and; 3) making “this entire complexity” work transparently for shop-and-go consumers.

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