Coke focuses on packaging to get around inflation
October 26, 2022
Coca-Cola is looking at expanding its variety of bottles, cans and value packs in an effort to get cash-strapped consumers to buy its beverages. “It’s about extending the price ladder,” CEO James Quincey said, “making sure the entry price point … becomes as low down in the price spectrum, the actual out-of-pocket, as possible.”
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