Cola Wars A Mind Game

July 30, 2004

Researchers in Texas have found that brain patterns change when consumers know which brand of cola they are drinking. This may explain the difference between blind taste test studies and actual purchases.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.