Retail News

Consumer brand manufacturers creating exclusives for Amazon

The Wall Street Journal 01/25/2019

GNC and Tuft & Needle are among companies that have created brands to be sold exclusively on Amazon.com. Brian Huff, North American president of Merisant US, has created a new brand called Sugarly Sweet by Equal for Amazon. Selling the brand on Amazon is a way for his company to “contemporize our brand,” he said.

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