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Consumers, not just Prime members, would like to see an Amazon bank

Business Insider 09/19/2018

Amazon.com is likely to find success if it follows through on plans to offer financial services to Prime subscribers, according to research by Bain & Co. Nearly two-thirds of Prime members said they would sign up for a free checking account if it was offered by Amazon. Forty-three percent of people who are Amazon shoppers, but not Prime subscribers, would also be interested as would 37 percent of people who do not shop on the e-tail giant’s site.

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