Consumers not seeing value from retailer use of personal data
April 18, 2017
Forty-eight percent of consumers generally think retailers are failing to put personal information collected on them to good use compared to 42 percent who see value in the data collection, according to a recent survey by YouGov. Forty-six percent expressed doubt as to whether providing more information would lead to better customer service, while 36 percent thought it would have a positive effect.
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