Retail News

Consumers not seeing value from retailer use of personal data

eMarketer 04/18/2017

Forty-eight percent of consumers generally think retailers are failing to put personal information collected on them to good use compared to 42 percent who see value in the data collection, according to a recent survey by YouGov. Forty-six percent expressed doubt as to whether providing more information would lead to better customer service, while 36 percent thought it would have a positive effect.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!