Costco’s Kirkland Signature is America’s biggest CPG brand line
February 8, 2022
The Kirkland Signature line of products generated $58 billion in sales for Costco last year, about one-fourth of the warehouse club chain’s total. Kirkland’s sales outpace Campbell Soup, Hershey, Kellogg and every other consumer packaged good brand sold in the U.S.
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