Retail News

COVID-19 changed development plans for DSW’s exclusive JLo brand

CNN 11/07/2020

In the planning stage, DSW was looking for its new, exclusive JLo brand to feature high-heels and other glamorous footwear. When the novel coronavirus outbreak began, that changed. The brand made a pivot and began developing a line that included more loungewear, slippers, sneakers and other essentials.

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