COVID-19 has changed consumer attitudes about marketing messages

April 1, 2020

Kit Yarrow, a consumer psychologist and author who has worked with consumer brands and malls, says that the disruption brought about by the coronavirus outbreak has changed the ways consumers react to marketing messages. “When people feel wounded and fearful, we very naturally look for allies,” she said. “For the businesses that look warm and generous and caring during this crisis … rather than impersonal and bureaucratic, there’s truly an opportunity to have longer term, deeper relationship with consumers.”

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.