CPG Giants Moving Ad Dollars Out of Television

February 26, 2008

Marketers such as Kimberly-Clark and Unilever are looking to get a bigger return on their advertising investment and for these companies that has meant moving budget dollars from television to other media. Kimberly-Clark, for example, has cut television from 60 percent of its ad budget in 2004 to 46 percent today.

Recent News