Retail News

CPG Giants Moving Ad Dollars Out of Television

AdAge.com 02/25/2008

Marketers such as Kimberly-Clark and Unilever are looking to get a bigger return on their advertising investment and for these companies that has meant moving budget dollars from television to other media. Kimberly-Clark, for example, has cut television from 60 percent of its ad budget in 2004 to 46 percent today.

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