Retail News

Customers Buy With the Heart of Their Wallets

Direct Magazine 03/01/2004

Markets are advised to use “attitudinal-based pitches”, appealing to the senses and emotions, rather than trying to inspire price-based decisions.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!