Retail News

DEWALT ‘Champions of the Trade’ Program Honors Hispanics

Business Wire 12/14/2004

The industrial power tool manufacturer test marketed a campaign to recognize the contributions of local construction workers using weekly print ads and promotional broadcast capsules on some of Atlanta’s most popular Spanish-language media.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!