Retail News

Diageo sells 19 value brands to focus on core business

RTE 11/12/2018

Diageo has sold 19 of its value brands including Seagrams Canadian whiskey and Goldschlager schnapps to Sazerac, a U.S. spirits company that owns Southern Comfort, for $550 million in cash. Diageo, which is the largest distiller in the world, will shift its focus to the premium brands within its portfolio.

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