“Dialogue Marketing” Can Be Key To Improved Loyalty
July 12, 2004
The author contends that brand loyalty is best belt slowly and methodically through “targeted, interactive, relevant and value-added messages delivered through every customer touch point.”
Recent News
Fashion Retailer Express Files for US Bankruptcy Protection
The retailer is expected to close almost 100 stores nationwide.
Nationwide Health Alert for E. Coli in Greater Omaha Ground Beef
There is no recall for this product. It should be thrown away or returned to point of purchase.
Delta Air Lines Increases Pay as Unionization Attempts Continue
Delta Air Lines is upping the pay for its nonunion workers, including flight attendants and ground staff, as it faces another unionization attempt.
TikTok Faces EU Ban and Fines Over TikTok Lite
European Union officials are considering hefty fines and the suspension of TikTok Lite due to concerns about its addictive features. TikTok Lite is a scaled-down version of TikTok that offers users cash rewards for engaging with the app.