Retail News

Direct-to-consumer brands face tough going

CNBC 03/14/2022

An analysis of direct-to-consumer brands by Big Technology finds that most are having difficulty growing sales as they deal with falling margins and, in some cases, business losses. “The supply chain is destroying a lot of these DTC brands,” said Eric Bandholz, founder of Beardbrand. “They’re so heavily dependent on China for their products, and shipping costs of bulk containers have gone up astronomically.”

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