A Toy Shop Pops Up in Macy’s
Macy’s and Toys "R" Us announced yesterday that the two companies had reached a deal for the toy retailer to set up shops inside 24 of the department store’s most highly-trafficked locations for the holiday selling season.
Toys "R" Us will lease approximately 1,500 square feet inside of Macy’s beginning on Oct. 15 and ending on Jan. 15. The two companies will evaluate how well the toy shops work and decide if the pop-up concept will be expanded to other locations in the future. Macy’s has 840 stores nationwide.
"Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists. By partnering with Toys ‘R’ Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year," said Jeff Gennette, Macy’s chief merchandising officer, in a statement.
- Macy’s and Toys "R" Us Partner to Provide Toy Departments in Select Macy’s Locations During 2012 Holiday Selling Season – Macy’s, Inc./Toys "R" Us, Inc.
- Toys ‘R’ Us to operate stores inside some Macy’s in limited trial – The Record
Is Toys “R” Us a good fit for Macy’s? Do you see the deal as equally beneficial to both parties? Are there similar deals that you think would make sense between non-competing retailers?